Wightlink’s guide to Going Green on a breakaway to the Isle of Wight

There has never been a better time to Go Greener on holiday. The papers are packed with green advice, ‘A’ list celebrities like Julia Roberts and George Clooney are supporting green causes and now politicians are embracing the concept.

Meanwhile, survey after survey confirms that the average Brit is keen to Go Greener at home – and on holiday, where ecotourism is the travel industry’s fastest growing sector.

Sustainable tourism is the new buzz word and it’s a key priority for the Isle of Wight, one of the UK’s most enduring destinations. As the first UK area to undertake an Ecological Footprint of its natural resource usage, the Island is taking active steps to reduce waste and pollution. These extend to tourism where conservation projects and eco-friendly initiatives are helping visitors to enjoy a greener Island break.

In this guide, Wightlink takes a light-hearted look at how consumers can put good green intentions into action. A Wighter Shade of Green aims to help maximise the fun and minimise the environmental impact of a trip to an Island, where more than half the landscape is classified an Area of Outstanding Natural Beauty.

But what are your green intentions? Wightlink posed the question in a website survey and found that whilst most people care about the environment, it was more difficult to put good intentions into action. From more than 1,000 responses, we have created four green – or not so green – types and our guide provides holiday solutions for each.