Press release publish date: 11:48 am Tuesday, April 28th, 2015
Spearheaded by Flagship, the campaign was run in collaboration with Visit Isle of Wight, and aimed at promoting Island events and boosting tourism during last yearâs summer months. Visitors were encouraged to upload pictures of their activities to Twitter, Facebook and Instagram via www.wightlive.co.uk with thousands of pounds worth of prizes also on offer.
The initiative resulted in over 2000 competition entries and a 155% increase in social followers during the campaign, leading to Wightlink having the largest number of followers across the Islandâs tourism sector. The campaign was such a success, it is due to be repeated this year.
Mark Persad, Wightlinkâs Head of Marketing, said: âItâs really great to be recognised for our social media efforts, working in partnership with Flagship, to celebrate and publicise the Islandâs diverse range of events on offer to visitors through our #wightlive campaign. Winning awards like this really helps put the Isle of Wightâs music scene on the national map.
âMeanwhile, to also be shortlisted as the Best Sea Crossing Operator is a real reflection of how we continue to improve services for our customers. Our ongoing ÂŁ800,000 programme of investment has, so far this year, seen enhanced passenger areas on board our flagship St Clare, and weâve been delighted with the positive comments weâve received from our customers,â he added.
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