The Isle of Wight’s top 10 most-recommended small businesses

If there’s one thing we’ve learnt over the years, it’s that you never hold back when we ask for recommendations. We turned to our Facebook community once again and asked:

And you didn’t disappoint.

Over 500 hundred of you shared your favourites, from artisan cafés to beauty studios, handmade jewellery to beloved family-run eateries – all chosen by the people who visit, live it, love it and never stop discovering new corners of the Island.

As the ferry company bringing thousands of people across the Solent every week, we know how valuable insider knowledge is.

You’re the ones who know where to find the best ice cream, the warmest welcomes and the hidden gems worth travelling for.

By the end of this blog you’ll have a ready-made list of local favourites to explore on your next visit, whether you’re craving something sweet, searching for a gorgeous gift or looking for somewhere that just feels unmistakably “Island”.

Every purchase at a small business directly supports the people who pour their heart into the Island. It keeps creativity thriving, communities buzzing and helps ensure the places you love are still here the next time you sail back.

Let’s dive in.

It’s no surprise that Crave Ice Cream topped the comments. This little Ventnor gem received mention after mention, each one more enthusiastic than the last. Locals rave about the ever-changing flavours, generous scoops and the creative flair that makes every visit feel different.

Handmade daily and served with a huge smile, Crave’s ice cream has earned a loyal following. One commenter didn’t hold back:

“The best ice cream shop in the world… creative flavours and a huge supporter of the community.”

This is the kind of place you visit once then insist everyone in your group tries too.

Why people love it: Fun flavours, warm service, unapologetically delicious ice cream and a proper seaside treat.

Proving that “small business” doesn’t just mean cafés and shops, Bellisimo Beauty was one of the most passionately mentioned names on the whole list. The comments were full of love, praise and loyalty.

From aesthetic treatments to beauty essentials, this welcoming studio is clearly a trusted favourite in the local community. One person said:

“Absolute angel… wouldn’t go anywhere else.”

Whether you’re visiting the Island for a wedding, a special weekend or simply a bit of self-care, this is the spot people return to again and again.

Why people love it: Friendly expertise, personalised service and a reputation built on real trust.

Ventnor makes another strong appearance here. Bay Vegan Deli & Coffee House gathered an impressive number of mentions from people who love its warm atmosphere and thoughtful menu.

Visitors highlighted its comforting food, great coffee and service that feels genuinely caring. It’s the kind of place you settle into for lunch then stay longer than planned.

One commenter summed it up simply: “A favourite every time.”

Why people love it: Nourishing plant-based dishes, friendly faces and a cosy spot close to the sea.

A West Wight classic. Tandem Tea Rooms is a firm favourite for its homemade cakes, tearoom charm and welcoming service. Several commenters mentioned popping in after long coastal walks or cycle rides.

Beautifully placed in the village of Brighstone, it’s the perfect example of why visitors fall in love with the quieter side of the Island.

Why people love it: Homely bakes, proper tea, friendly staff and a peaceful village setting.

Just down the road from Tandem sits another much-loved spot. Calon Café & Bistro collected mentions across multiple comment batches, praised for its fresh food and excellent coffee.

People highlighted the relaxed vibe, great breakfasts and warm welcome from the team. For visitors exploring West Wight, this is a must-stop.

Why people love it: Quality ingredients, a modern but homely feel and the kind of café you instantly want to revisit.

One of the most joyful entries on this list. Snacks and Ladders was praised again and again for its friendly atmosphere, great food and shelves packed with more than 1000 board games.

One commenter wrote: “They’re so friendly and welcoming to everyone.”

It’s a brilliant rainy-day activity, a social hub and a fun all-ages stop for families.

Why people love it: Massive game selection, brilliant staff and a cosy, creative place to spend an afternoon.

An Isle of Wight staple. The Dairyman’s Daughter sits inside Arreton Barns, the Island’s largest arts and crafts centre, and has long been a favourite among both locals and visitors.

With hearty meals, live music and rustic charm, this pub-restaurant offers a classic Island experience. It showed up consistently across your responses.

Why people love it: Traditional dishes, great live music and reliable, old-school Island hospitality.

This handcrafted jewellery business gathered a huge amount of love. People praised the beautiful pieces, friendly service and the fact that everything is designed and made with true passion.

One commenter wrote: “Beautiful hand made jewellery, lovely people and nothing is too much trouble.”

You can find the perfect gift, a keepsake or a special treat from your trip at Bonita Bay Jewellery.

Why people love it: Unique designs, real craftsmanship and a personal touch in every piece.

A standout for music lovers, Muso Accessories was one of the most frequently recommended non-food businesses.

Known for friendly service and a huge range of instruments, parts and accessories, it’s the kind of shop that Island musicians rely on – and visitors love discovering.

Why people love it: Knowledgeable staff, great stock and a warm welcome for beginners and pros alike.

Sweet treats incoming. Crepe Lovers earned plenty of praise for its delicious crêpes, good coffee and kind service.

It’s one of those places where you walk in for a snack and come out having made a memory.

Why people love it: Tasty crêpes, relaxed café atmosphere and consistent five-star friendliness.

These didn’t make the top ten by comment count, but they’re Island legends in their own right:

The Garlic Farm – A true Isle of Wight icon, from field walks to garlic-inspired meals.

The Hut, Colwell Bay – Chic, coastal and perfect for long summer lunches.

Caffe Isola, Newport – Specialty coffee roasted right here on the Island.

The Spyglass Inn, Ventnor – Live music, crashing waves and one of the best seaside atmospheres you’ll find.

The Waterfront, Totland – A stunning sunset dining spot overlooking the bay.

• Our ferries connect you conveniently to the Island via three routes, making these all these eateries accessible.
• Plan ahead and choose two or three stops for the day, create your itinerary to make sure you can fit as much as you want in to your time on the Island.
• Check opening times before planning your visit and if you’re heading to a food hot spot consider arriving early or booking if possible.

With regular crossings from Portsmouth and Lymington, your next meal out is closer than you think.

Whether you fancy ice cream by the waves, a mooch round a jewellery shop or hidden rural gems, the Island’s independent business scene always delivers.

And now thanks to hundreds of locals and visitors sharing their trusted favourites, you’ve got a ready-made shortlist to explore!

See original post for even more recommendations.