Follow in the footsteps of The Apprentice on the Isle of Wight

We always invite you to have a relaxing time on the Isle of Wight.  The Island really lends itself to a slower pace of life. So while you could challenge yourself and follow the frantic footsteps of the candidates from The Apprentice, the Island really lends itself to a slower pace of life.

From independent shops and food producers to beaches and attractions, these Island locations were brought together for a high-energy trading challenge that tested wits, persuasion and timekeeping. The locations span the length and breadth of the Island and made for exciting TV.

The candidates started their Island adventure with Wightlink, crossing on our flagship Victoria of Wight on the Portsmouth-Fishbourne route. Every great Isle of Wight adventure begins with a leisurely journey across the Solent, and travelling aboard Victoria, our newest vessel, is a memorable way to start your Island adventure in style

As Wightlink’s flagship ferry, she combines modern hybrid technology with a comfortable passenger experience, making the crossing part of the day out rather than simply the way to get there.

Step on board and you’ll find spacious lounges, wide windows for sea views and plenty of room to relax as the mainland slips away behind you. Grab a coffee and head out on deck to watch the changing horizon and passing boats as you make your way to the Island.

In around 45 minutes you’ll arrive at Fishbourne, just a short drive from many of the Island’s best locations. It’s the perfect beginning to a day of exploring; a gentle transition from a rushed pace to the slower rhythm of Island life.

This glorious spot on Colwell Bay served as the briefing for The Apprentice, seeing the teams starting to decipher their discount buying task.

So, If you’re planning your own memorable get together in a group, few places on the Isle of Wight rival The Hut at Colwell Bay. Sitting right on the beach with sweeping views across the Solent, it has built a reputation as one of the Island’s most stylish places to gather.

The relaxed atmosphere makes it ideal for groups. Large tables spill out onto the terrace in summer, where long lunches easily stretch into lazy afternoons. Fresh seafood, seasonal dishes and chilled drinks create the sort of setting where conversation flows and the sea glitters just a few metres away. You could be forgiven for thinking you’re in the Mediterranean!

It’s the kind of place where celebrations feel effortless – whether that’s a birthday, a family reunion or simply an excuse to spend a few hours soaking up the coastal atmosphere.

Wine lovers should make time for a stop at Adgestone Vineyard, one of the oldest vineyards in the UK and a unique place to sample Island-grown wines.

Set in rolling countryside, the vineyard offers tastings and tours where you can learn more about how wine is produced here. You’ll also find something rather unusual; their striking sparkling blue wine, Something Blue, which has become something of a talking point for visitors (and the candidates of The Apprentice). Just don’t try to negotiate on the price, it’s unlikely they’ll let everyone much out the goats!

It’s a beautiful place to pause – enjoy a glass, pick up a bottle to take home and enjoy a different side of Island life.

Tucked away along the River Medina, Island Harbour Marina is a hidden gem.

Gliding along the river offers a completely different perspective of the Island, with peaceful views of the surrounding countryside and boats gently moored along the banks.

Here you’ll find Richardsons Yacht Services, offering a glimpse into that world. It’s a fascinating place that highlights the Island’s strong maritime heritage, from sailing culture to the practical side of keeping vessels in top condition. It’s also where the Apprentice candidates purchased their SUP – a stand up paddleboard – and a red duster (a flag) from the chandlery.

The marina itself has a relaxed, friendly feel, making it a great place to spend a few hours.

 

The Isle of Wight is one of the best places in Europe to discover dinosaur fossils – including Iguanadon bones and teeth. But if you don’t get lucky with a find of your own you can head to one of the specialist shops like Jurassic Jim or The Holistic Emporium. Both are treasure troves of crystals, minerals and prehistoric finds for those fascinated by fossils and natural curiosities.

Stepping inside feels a little like entering a cabinet of wonders. Shelves are filled with sparkling gemstones, fascinating fossils and unusual natural artefacts collected from around the world.

Did you know, you can also find an Iguanadon foot cast on Brook Beach at low tide?

You don’t need to squeeze everything into a few hours like the candidates. After a busy day exploring the Island, the gorgeous town of Ventnor offers a welcoming place to unwind. Two charming coastal hotels sit above Ventnor beach, The Wellington and The Royal.

The Victorian building of The Wellington has been carefully restored, blending boutique style with the character of the original villa. Guests can relax with a drink on the terrace, stroll down to the beach below or simply enjoy the calm of this laid-back seaside town. Although not shown on the show, this is where candidates of The Apprentice rested their heads after a day of discount buying.

For a truly indulgent stay, The Royal Hotel is one of the Island’s most elegant places to spend the night. Surrounded by beautiful gardens and overlooking the coast, this historic hotel has welcomed guests for generations. The hotel is known for its exceptional restaurant, where seasonal ingredients and carefully crafted dishes have earned national recognition. Dinner here often becomes a highlight of any Island visit.

Ventnor itself has a slightly Mediterranean feel, thanks to its sheltered microclimate and colourful esplanade. Staying overnight here gives you time to slow down and enjoy the atmosphere long after day visitors have gone home.

For something a little different, make time to stop at The Garlic Farm, one of the Isle of Wight’s most pungent attractions! Set in the countryside near Newchurch, it’s a place where flavour takes centre stage.

And while you can’t dig for your own Maddock Wight bulbs like the candidates of The Apprentice, you can buy a range of varieties in the farm shop – as well as garlic-infused chutneys, oils and even garlic ice cream.

Beyond the food, there’s plenty to explore. Wander through the surrounding farmland, meet some of the animals or simply take a moment to enjoy the peaceful rural setting before continuing your journey.

At Ryde Sweet Shop and you’ll be instantly transported back in time. Shelves lined with jars of colourful sweets, classic favourites and nostalgic treats make this a must-visit stop for anyone with a sweet tooth.

Whether you’re picking up a bag of childhood favourites like Rhubarb & Custard or discovering something new, it’s a fun and easy stop right in the heart of Ryde (just a short walk from our FastCat port). The mix-and-match approach means you can create your own perfect selection, making it a hit with families and anyone looking for a little indulgence.

It’s the kind of place that adds a playful pause to your Island adventure, and a pocket full of sweets for the journey ahead.

After a busy morning of exploring (or haggling!), Grace’s Bakery is the perfect place to pause and refuel. Known for its freshly baked cakes, pastries and artisan breads, it’s a favourite with both locals and visitors. Want something uniquely Isle of Wight? Try the Isle of Wight doughnut, also known as a ‘Bird’s Nest’ – the recipe for which goes back to 1845 – or a Mr Blobby biscuit.

Of course, you can already have a taste of Grace’s onboard our ferries – we serve their sandwiches and pastries in our Wight Taste stores.

Whether you’re grabbing something to take away or sitting in for a moment of calm, Grace’s is a reminder that some of the best parts of a day out are the simplest ones.

Eddie’s Surf Academy helps you to experience the Island from the water. Whether you’re a complete beginner learning to surf or looking to build confidence on a stand up paddleboard, their friendly instructors make getting started easy.

The Isle of Wight’s coastline offers some great conditions for learning, and there’s nothing quite like the feeling of catching your first wave. Lessons are relaxed, supportive and a lot of fun, making this a great option for families, groups or anyone keen to try something new.

From sweet treats to coastal adventures and standout places to eat and stay, this is an Island experience that packs a lot in Whether you follow the trail step by step or pick out a few favourites along the way, there’s plenty to discover.

And the best part? It’s all just a short ferry crossing away with Wightlink. Plan your route, book your sailing and start your own Isle of Wight adventure today.